Stereo•Rama viewers are another
example of a cloned View-Master. They were made in
Milan, Italy by a company called Technofilm in the 1950's and 60's. They
take View-Master reels although there was an extensive range of Stereo•Rama
reels manufactured specifically for them. The Stereo•Rama reels were
photographed using Kodachrome film and so the colours of the images have
remained bright and vivid.
A bakelite 'Standard' Stereo•Rama
Viewer from the 1950's
Typical flamboyant Italian styling
serves to make this viewer a work of art in it's own right.
Another variant of the
'Standard' Stereo•Rama Viewer.
This model is a plain dark brown
version of the viewer shown above and is also made from bakelite. The
quality and finish appear slightly inferior and the light aperture is of
a different design. The case screws are more deeply recessed and of a
A plain brown 'Standard' viewer, but
this one has i.f.a.s moulded into the casing. This stood for "Industria
Foto-ottica Apparecchi Stereoscopici" which translates to Photo-Optical
Industry Stereoscopic Equipment.
An example of a rarer black
Stereo•Rama Standard Viewer.
In the same way that Sawyers had
a flagship product, the Model D, that had the ability to be focused,
Stereo•Rama also created a focusing viewer as shown below, known as
the 'Special'. The focusing was achieved by rotating the wheel in
between the viewing lenses.
Close-up of the knob used to focus
Many thanks to Les Ringoir of
Belgium for providing pictures of the Special viewer
A Stereo•Rama Viewer from the
This viewer is made from plastic
and closely resembles it's View-Master Model E equivalent.