McDONALD'S VIEWERS

One of the most prolific companies to use the View-Master format for promotional purposes is the McDonald's Burger chain.  Below are several examples of free gifts that have been produced in recent years.

A simple monoscopic viewer produced by McDonald's in 2002. It measures about 5x4cm and was manufactured in China

A character given away by McDonalds in 2002. This weird character is holding a Model L viewer. There is a trigger in his back that causes the spring-loaded viewer to pop up to his face. The observer then looks through a lens in the back of his head to see seven (mono) pictures advanced by the lever on the little viewer.

Whilst the viewer below isn't a View-Master product, the viewing element uses a very similar system. The figure was given away in five parts by McDonalds (someone at McDonalds must be into View-Master!) to promote Disneyland Paris in 1999. The parts are the head, which is a stereo viewer, the body top, which is a puffer, the trousers, which expand to become binoculars, the legs which are an ink stamp and finally the base. (click here to see a different example of a monoscopic McDonald's viewer)

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